What if we told you that you now live in a style as luxurious as that of a 16th century aristocrat in their château? An analysis of the way of life of the French elite from the 16th to the 19th century and the lifestyle of a person with the Internet in the 21st century reveals a multitude of analogies. The practices of the upper echelons of society still continue. From the Salon to social media, from the private townhouse to the automated house, from the valet to Alexa, the 21st century is an era where luxury has become democratic. Made accessible by the Internet, service becomes the product of a new consumer society that raises certain questions.