{"id":17665,"date":"2021-07-20T02:27:40","date_gmt":"2021-07-20T00:27:40","guid":{"rendered":"https:\/\/diploma2021.ecolecamondo.fr\/sujet-impose\/le-mad-sexpose\/"},"modified":"2021-09-03T14:03:10","modified_gmt":"2021-09-03T12:03:10","slug":"le-mad-sexpose","status":"publish","type":"subject-imposed","link":"https:\/\/diploma2021.ecolecamondo.fr\/en\/sujet-impose\/fanny-clarte\/le-mad-sexpose\/","title":{"rendered":"The MAD on show!"},"content":{"rendered":"\n

Le MAD est une institution de r\u00e9f\u00e9rence dans la mati\u00e8re culturelle et patrimoniale qu’il offre aux publics.<\/p><\/div><\/div><\/article>\n\n\n

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Comment faire du MAD de demain un mus\u00e9e \u00e0 la hauteur de son potentiel et de son histoire ?<\/p><\/div><\/div><\/article>\n\n\n

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Nous nous sommes projet\u00e9s dans la perspective d\u2019un territoire, qui face aux enjeux urbains et environnementaux, va \u00e9voluer d\u2019ici \u00e0 2030. Cette r\u00e9flexion prospective s\u2019\u00e9tend sur l\u2019axe allant du Louvre jusqu\u2019\u00e0 la D\u00e9fense et inclut donc le MAD. L\u2019\u00e9tude en cours pr\u00e9voit d\u2019int\u00e9grer plus d\u2019espaces verts, et de valoriser les mobilit\u00e9s douce<\/p><\/div><\/div><\/article>\n\n\n

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Face \u00e0 ses voisins, aux enjeux de la nouvelle mus\u00e9ologie et dans notre soci\u00e9t\u00e9 en pleine mutation, quels positionnements le MAD pourrait-il adopter pour \u00e9largir ses publics tout en s\u2019affirmant sur son territoire?<\/p><\/div><\/div><\/article>\n\n\n

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A l’ext\u00e9rieur : “le MAD s’impose !”<\/p><\/div><\/div><\/article>\n\n\n

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La transformation de la rue de Rivoli en espace semi pi\u00e9ton et la r\u00e9duction des voies automobiles de l\u2019avenue Lemonnier offriraient au MAD la possibilit\u00e9 de prendre une place plus g\u00e9n\u00e9reuse dans le quartier et de s\u2019affirmer en se d\u00e9tachant du Louvre.<\/p><\/div><\/div><\/article>\n\n\n

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Notre projet pr\u00e9voit de d\u00e9placer l\u2019entr\u00e9e principale sur le pignon du pavillon Marsan. Un grand escalier permet d\u2019acc\u00e9der directement \u00e0 l\u2019actuel Salon des Boiseries qui se transforme afin d\u2019offrir un hall d\u2019accueil \u00e0 la hauteur de ce mus\u00e9e remarquable. L\u2019acc\u00e8s PMR se fait sur le c\u00f4t\u00e9 par l\u2019actuelle entr\u00e9e du 111.<\/p><\/div><\/div><\/article>\n\n\n\n

Le pavillon Marsan devient en quelque sorte la t\u00eate de proue du MAD.<\/p><\/div><\/div><\/article>\n\n\n

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On lib\u00e8re alors 2 axes de circulation :

1- Depuis la nouvelle entr\u00e9e, il est possible de traverser le MAD dans toute sa longueur. La cr\u00e9ation d\u2019une passerelle au niveau 2 entre les halls Rohan et Lefuel permet d\u2019assurer la continuit\u00e9 des parcours. La Nef devient un espace ouvert et libre d’acc\u00e8s en dehors des p\u00e9riodes d’exposi<\/p><\/div><\/div><\/article>\n\n\n\n

2- Le passage du MAD se transforme en un espace ouvert entre la rue de Rivoli et le jardin du Carrousel, il offre au public la possibilit\u00e9 de voir une partie de ce qui se passe dans le mus\u00e9e.
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On peut imaginer que le passage devienne l\u2019entr\u00e9e d\u00e9di\u00e9e \u00e0 l’\u00e9v\u00e9nementiel et aux expositions temporaires de la Nef ce qui aurait pour effet de ma\u00eetriser plus efficacement les flux de visiteurs.<\/p><\/div><\/div><\/article>\n\n\n\n

L\u2019entr\u00e9e Marsan et le passage deviennent les 2 points de rep\u00e8res du MAD,  ils participent \u00e0 d\u00e9limiter son emprise physique au niveau du quartier.<\/p><\/div><\/div><\/article>\n\n\n

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A l’int\u00e9rieur : “Le MAD se recompose !”<\/p><\/div><\/div><\/article>\n\n\n

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Parall\u00e8lement \u00e0 cette nouvelle inscription sur le territoire, nous avons recompos\u00e9 la programmation des espaces afin de les rendre plus lisibles pour le grand public et permettre aux visiteurs d\u2019appr\u00e9cier pleinement la richesse des fonctions du MAD.<\/p><\/div><\/div><\/article>\n\n\n

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Le nouveau hall d\u2019accueil et le passage ont \u00e9t\u00e9 pens\u00e9 comme 2 entit\u00e9s fortes, libres d\u2019acc\u00e8s. Ils seront la carte de visite du MAD et deviendront des lieux \u00e9ph\u00e9m\u00e8res d\u2019interpr\u00e9tation artistique.<\/p><\/div><\/div><\/article>\n\n\n

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A l’int\u00e9rieur : “Le MAD se transpose !”<\/p><\/div><\/div><\/article>\n\n\n

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Ces 2 halls ouverts seront d\u00e9di\u00e9s \u00e0 la valorisation d\u2019un des joyaux originels du MAD : la collection Maciet conserv\u00e9e par la biblioth\u00e8que. La collection Maciet est un r\u00e9pertoire infini de formes, \u00e9chantillons, motifs comme autant de mod\u00e8les et de r\u00e9f\u00e9rences des savoirs et des savoir-faire de tous pays et de toutes \u00e9poques. <\/p><\/div><\/div><\/article>\n\n\n

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Dans ces espaces et sur toute leur surface, le MAD donne la voix \u00e0 des artistes, des artisans d\u2019art pour r\u00e9interpr\u00e9ter les motifs de la collection. Cette voix entre en r\u00e9sonance avec la programmation vari\u00e9e du mus\u00e9e et de toute sa richesse <\/p><\/div><\/div><\/article>\n\n\n

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Ouvrir ces espaces permet de valoriser le travail des artisans d\u2019art, des artistes en r\u00e9sidence au MAD ou d\u2019en faire un espace participatif. La th\u00e9matique pourrait changer r\u00e9guli\u00e8rement et porter haut la voix du MAD : c’est aux artistes et aux artisans de s’emparer de la collection Maciet pour le r\u00e9interpr\u00e9ter. <\/p><\/div><\/div><\/article>\n\n\n

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VISITE EN IMAGES<\/p><\/div><\/div><\/article>\n\n\n

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La vue a\u00e9rienne permet de voir l’emprise de la nouvelle entr\u00e9e sur le pignon Marsan. Le quartier est devenu semi-pi\u00e9ton, les voies automobiles de la rue de Rivoli et l\u2019avenue G\u00e9n\u00e9ral Lemonnier sont r\u00e9duites.<\/p><\/div><\/div><\/article>\n\n\n

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Le parvis devient un lieu de rassemblement, d’espace d\u2019attente ou tout simplement de fl\u00e2nerie. <\/p><\/div><\/div><\/article>\n\n\n

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En empruntant le grand escalier, les visiteurs acc\u00e8dent \u00e0 l\u2019entr\u00e9e principale. Sur les portes, de grandes silhouettes se dessinent, et interpellent le visiteur. <\/span><\/p><\/div><\/div><\/article>\n\n\n

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Ce sont les silhouettes des \u00e9l\u00e9ments iconiques des collections du MAD.<\/p><\/div><\/div><\/article>\n\n\n

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Le traitement en vitrophanie permet de les changer facilement, et d\u2019en faire un \u00e9l\u00e9ment de communication dialoguant avec les expositions en cours. Le format XXL joue avec l\u2019\u00e9chelle du b\u00e2timent
Il vient compl\u00e9ter le grand escalier pour faire signal et susciter la curiosit\u00e9 des passants depuis la rue.<\/p><\/div><\/div><\/article>\n\n\n

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Poussons maintenant les portes du Mus\u00e9e et p\u00e9n\u00e9trons dans ce nouveau hall d\u2019accueil.<\/p><\/div><\/div><\/article>\n\n\n

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A l’int\u00e9rieur, le visiteur est imm\u00e9diatement plong\u00e9 dans un univers immersif fort.<\/p><\/div><\/div><\/article>\n\n\n

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Ce hall, ouvert \u00e0 tous et libre d’acc\u00e8s, devient un espace \u00e9ph\u00e9m\u00e8re d\u2019interpr\u00e9tation artistique. Face \u00e0 lui, le comptoir d\u2019accueil et d\u2019information lui permet d\u2019acheter ses billets et se renseigner sur les expositions en cours. <\/p><\/div><\/div><\/article>\n\n\n\n

Sur la gauche, un ascenseur d\u00e9di\u00e9 m\u00e8ne au bar-restaurant situ\u00e9 dans les \u00e9tages 7,8,9. Sur la droite, dans l\u2019actuel Salon des Boiseries, la nouvelle librairie donne \u00e0 voir une autre pi\u00e8ce exceptionnelle immersive.
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Elle invite \u00e0 visiter les autres lieux magiques que sont les period room des collections permanentes.<\/p><\/div><\/div><\/article>\n\n\n

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Depuis le nouveau hall et en l\u2019absence d\u2019expositions temporaires dans la Nef, le visiteur peut progresser librement \u00e0 travers cet espace \u00e0 l\u2019architecture remarquable.<\/p><\/div><\/div><\/article>\n\n\n

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Les \u00e9l\u00e9ments de mobilier invitent \u00e0 la fl\u00e2nerie et \u00e0 la contemplation. Leur forme est issue des planches de dessins d\u2019observation conserv\u00e9es dans la collection Maciet. Ils sont con\u00e7us dans un mat\u00e9riau composite r\u00e9alis\u00e9 \u00e0 partir de rebuts de vaisselle. Les motifs dessin\u00e9s par les d\u00e9bris \u00e9voquent des contours familiers de tasses, de bo<\/p><\/div><\/div><\/article>\n\n\n

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Apr\u00e8s avoir admir\u00e9 de la Nef et profit\u00e9 de son incroyable volume, notre visiteur ressort au niveau du passage. Il aper\u00e7oit la grande passerelle qui relie les halls Lefuel et Rohan.<\/p><\/div><\/div><\/article>\n\n\n

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Cette passerelle a \u00e9t\u00e9 imagin\u00e9e \u00e0 partir de dessins issus, eux aussi, de la collection Maciet.<\/p><\/div><\/div><\/article>\n\n\n

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Enfin le visiteur termine son parcours par le passage, deuxi\u00e8me espace \u00e9ph\u00e9m\u00e8re d\u2019interpr\u00e9tation artistique d\u00e9di\u00e9 au num\u00e9rique.<\/p><\/div><\/div><\/article>\n\n\n

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Il peut profiter des bancs pour y passer un moment, aller se restaurer \u00e0 la caf\u00e9t\u00e9ria, boire un caf\u00e9, ou simplement sortir pour rejoindre la rue de Rivoli ou le Jardin du Carrousel.<\/p><\/div><\/div><\/article>\n\n\n

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\n \n \"\"\n <\/a>\n <\/div>\n <\/article>\n","protected":false},"author":189,"featured_media":17666,"template":"","meta":{"_acf_changed":false,"_metafield_presentation":"Our project consists of transforming the MAD into a museum that creates an event to enchant, transmit and explore our era and our \u2018art of living\u2019. It is inspired by the Maciet collection, a cornerstone of the museum that abounds with forms and motifs. The programming has been reimagined to place creativity at the centre of the museum. We will design the interior as a support centre: a place for activity offering a contemporary opening inviting visitors to step into its universe. The motif becomes the language through which the MAD can express its voice. It allows the museum to forge links with its region and stakeholders. Passing through it or submersed by it, down to the smallest detail or loud and clear, transforming the spaces to the point of excess.","_metafield_image_toggle":true,"_metafield_image_legend":"Projet r\u00e9alis\u00e9 avec Jonathan Dalphin"},"teachers_list_2":[153],"class_list":["post-17665","subject-imposed","type-subject-imposed","status-publish","has-post-thumbnail","hentry","teachers_list_2-audrey-tenaillon"],"acf":[],"yoast_head":"\nThe MAD on show! - Diploma Camondo \u00e9dition 2021<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diploma2021.ecolecamondo.fr\/en\/sujet-impose\/fanny-clarte\/le-mad-sexpose\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The MAD on show! - Diploma Camondo \u00e9dition 2021\" \/>\n<meta property=\"og:url\" content=\"https:\/\/diploma2021.ecolecamondo.fr\/en\/sujet-impose\/fanny-clarte\/le-mad-sexpose\/\" \/>\n<meta property=\"og:site_name\" content=\"Diploma Camondo \u00e9dition 2021\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/Ecole-Camondo-162722323743179\/\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-03T12:03:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/diploma2021.ecolecamondo.fr\/content\/uploads\/2021\/07\/louvre_mad-v2-128-1024x768.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/diploma2021.ecolecamondo.fr\/en\/sujet-impose\/fanny-clarte\/le-mad-sexpose\/\",\"url\":\"https:\/\/diploma2021.ecolecamondo.fr\/en\/sujet-impose\/fanny-clarte\/le-mad-sexpose\/\",\"name\":\"The MAD on show! 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