{"id":20241,"date":"2021-07-03T18:35:38","date_gmt":"2021-07-03T16:35:38","guid":{"rendered":"https:\/\/diploma2021.ecolecamondo.fr\/memoire\/la-boutique-de-la-marque-de-luxe-lieu-dexperiences\/"},"modified":"2021-09-08T17:33:33","modified_gmt":"2021-09-08T15:33:33","slug":"la-boutique-de-la-marque-de-luxe-lieu-dexperiences","status":"publish","type":"dissertation","link":"https:\/\/diploma2021.ecolecamondo.fr\/en\/memoire\/marine-pigeon\/la-boutique-de-la-marque-de-luxe-lieu-dexperiences\/","title":{"rendered":"The luxury brand boutique: a place of experiences"},"content":{"rendered":"\n

\u00ab Consommer du luxe, c\u2019est consommer \u00e0 la fois un produit, une l\u00e9gende\/un mythe, une tradition, des savoir-faire et un rite d\u2019usage \u00bb<\/em>. <\/p>

BLANCHERIE Jean-Marc et DANGEL St\u00e9phane<\/span> – <\/span>Storytelling du luxe, Levens, Editions du D\u00e9sir, 2011 <\/span><\/p><\/div><\/div><\/div><\/article>\n\n\n\n

La boutique de la marque de luxe, comme une parenth\u00e8se illumin\u00e9e au coin de la rue, m\u2019attire, elle m\u2019\u00e9merveille par la beaut\u00e9 des d\u00e9cors, la justesse de la mise en sc\u00e8ne, la sophistication des produits, la noblesse des mat\u00e9riaux et la pr\u00e9cision des d\u00e9tails. Et encore, je n\u2019ai pas pass\u00e9 le seuil de la porte …<\/p><\/div><\/div><\/article>\n\n\n\n

Me voil\u00e0 plong\u00e9e dans cet h\u00e9ritage qui se transmet depuis des g\u00e9n\u00e9rations. Des \u00e9tincelles dans les yeux et des r\u00eaves plein la t\u00eate, je poursuis mon chemin… <\/p><\/div><\/div><\/article>\n\n\n

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\n \n \n \n <\/svg>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article>\n","protected":false},"author":165,"featured_media":20242,"template":"","meta":{"_acf_changed":false,"_metafield_presentation":"Since the early 19th century, luxury retailers have designed aesthetically pleasing sales areas with splendid window displays to fascinate passers-by. These precious settings are the result of unique know-how. A mixture of dreams and reality, they are open to the world, enhanced by the talent of great architects and designers. The magic of architecture places them on an equal footing with museums. Faced with contemporary challenges, the sales area needs to fit in with current trends. Digitised and augmented, they create a sensory experience, turning monumental spaces into state-of-the-art experiences.\u00a0 In my analysis, I look at the luxury brand boutique as a hybrid space, an experience in its own right.\u00a0","_metafield_image_toggle":true,"_metafield_image_legend":""},"keywords":[177,173],"teachers_list_1":[156],"class_list":["post-20241","dissertation","type-dissertation","status-publish","has-post-thumbnail","hentry","keywords-luxury-industry","keywords-retail-en","teachers_list_1-laure-fernandez"],"acf":[],"yoast_head":"\nThe luxury brand boutique: a place of experiences - Diploma Camondo \u00e9dition 2021<\/title>\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\t\n